2024-11-22 19:38:00
If given 27 years, what would you do?
27 years, a span of nearly 10000 days, is about one-third of a person's life.
For individuals, 27 years may be enough to accomplish hundreds or thousands of things, but for a company, 27 years may not be enough to achieve countless goals, but it is enough to focus on doing one thing well. And Shenzhen Guanxu Electronics Co., Ltd. (hereinafter referred to as "Guanxu Electronics") is such a company. Since its establishment in 1997, it has accumulated and persisted for 27 years, continuously creating classics with quality and innovation, and becoming a driving force for industry innovation.
27 years of doing only one thing, yet achieving 7th place globally
On November 24, 2024, Guanxu Electronics officially celebrates its 27th year. For many years, Guanxu Electronics has been rooted in the innovative land of Shenzhen and has been deeply involved in the field of intelligent audio equipment, focusing on the innovation, research and development, manufacturing, and sales of audio and video terminal products such as smart headphones and smart speakers. Through continuous research and technological breakthroughs, Guanxu Electronics has ranked 7th in the world in terms of patent applications for its smart earphones. While continuously focusing on technological innovation, Guanxu Electronics has created its own brand - Cleer. This brand has rapidly risen in the market and won widespread praise from consumers. At the same time, with excellent market performance and strong research and development capabilities, Guanxu Electronics has been listed among the top 500 companies in Shenzhen for five consecutive years, and has entered the top 100 cultural enterprises in Shenzhen for four times.
Innovation driven: The thickness of technological accumulation determines the height of the future
Of course, focus does not equate to being static. On the contrary, Guanxu Electronics has always been a leader in innovation and change. In the smart audio industry driven by technology, Guanxu Electronics has always maintained a persistent pursuit of innovation. Guanxu Electronics has a technology research and development team composed of industry experts and senior engineers, who have achieved multiple breakthroughs in fields such as acoustic materials, audio processing algorithms, and intelligent voice interaction. The company invests a significant amount of resources annually in research and development to ensure technological leadership and product competitiveness. As of November 2024, Guanxu Electronics has applied for over 2500 intellectual property rights worldwide, including 660 invention patents and more than 250 authorized invention patents. These technological reserves have laid a solid foundation for the development of enterprises.
The Cleer brand under its umbrella is a microcosm of enterprise technological innovation, creating multiple global pioneering products - CRESPINT "Heart Moon" redefines the experience of smart audio, standing out with high fidelity sound quality and multi-channel design; MIRAGE combines flexible intelligent display screens with audio functions, providing users with a unique experience of technology and art coexisting; The world's first open AI earphone Cleer ARC 3 sound arc, with AI intelligent interaction, AI ANC noise reduction and other functions, leads the new track of open earphones. These products have won the favor of global consumers with their ultimate technological research and development capabilities and innovative designs, helping Guanxu Electronics and Cleer brand quickly establish a strong influence in the global acoustic market.
The pursuit of excellence: the spirit of craftsmanship behind every product
Innovation not only means technological breakthroughs, but also the pursuit of the ultimate. Guanxu Electronics not only leads in technology, but also adheres to the product design philosophy of pursuing excellence. In order to create unique intelligent audio products, Guanxu Electronics has collaborated with the chief designer of Rolls Royce Phantom to launch multiple audio products that integrate cutting-edge industrial design, perfectly combining luxury and technology.
This ingenuity is even more evident in Cleer, an international intelligent acoustic brand under its umbrella. From true wireless earphones to open AI earphones, Cleer has won numerous global awards for its excellent design and sound quality performance. To date, it has won over 60 international authoritative design and innovation awards, including the Good Design Award in the United States, CES Innovation Award, China Contemporary Good Design Award, German Red Dot Design Award, and IF Design Award.
Diversified development helps the global market bloom comprehensively
Under the wave of globalization, "going global" has become a compulsory course for Chinese enterprises. Guanxu Electronics has already recognized the trend, taken the initiative, steadily extended its business reach to overseas markets, and steadfastly promoted its global development strategy. At present, Guanxu Electronics' global layout has covered overseas branches such as the Philippines and San Diego, gradually forming a global network covering production, research and development, and sales. In addition, Guanxu Electronics has also opened an independent Amazon website to improve cross-border e-commerce channels and enhance product coverage and penetration in the international market.
In addition, Cleer's brand globalization process has also made breakthroughs in the high-end retail market. Its products have entered the top luxury department stores Harrods and Selfridges in the UK, and have set up counters in professional electronic audio stores such as B&H and Best Buy in the United States. These channels are known for their precise user base and high threshold quality requirements. Guanxu's ability to take root here undoubtedly confirms the quality and brand influence of its products.
In the domestic market, Guanxu Electronics has built a dense sales network. As of 2024, its flagship brand Cleer has established a wide terminal sales network in major provincial capitals and key areas across the country, with over 6000 stores covering regions such as Hong Kong and Taiwan. In addition, the Cleer brand has been authorized to officially enter 3692 high-quality APR dealerships of Apple China in July, bringing high-quality products to more consumers. This layout not only extends deep into the core commercial area, but also touches multiple channels such as airports, duty-free shops, and membership stores, providing consumers with a comprehensive and convenient purchasing experience. Through the continuous extension of these tentacles, Guanxu Electronics has achieved a three-dimensional market coverage from domestic roots to international flowering.
Practice green concepts and promote sustainable development
In terms of technological innovation, Guanxu Electronics has always regarded sustainable development as its core concept. As a national level green factory, Guanxu Electronics comprehensively promotes the ESG (Environmental, Social, and Corporate Governance) framework, integrating low-carbon and environmental protection into the core values of the enterprise. Over the years, Guanxu Electronics has successively won honors such as "National High tech Enterprise", "Guangdong Province's First Batch of Carbon Peak and Carbon Neutrality Pilot Demonstration Enterprises", and "Shenzhen Near Zero Carbon Emission Zone Enterprise Pilot". Especially in February 2024, Guanxu Electronics was recognized as a zero carbon factory, taking the lead in achieving comprehensive greening from product design to production process in the industry. And its green and low-carbon park was selected as one of the "Top 10 Green and Low Carbon Cases in Shenzhen" at the 2023 United Nations Climate Change Conference in Dubai, becoming an important window for Shenzhen to showcase its low-carbon economic practices to the world. The Cleer brand under its umbrella has also demonstrated a pioneering style in the field of environmental protection. On Earth Day 2024, Cleer launched the world's first zero carbon (carbon neutral) earphones, Cleer ARC 3 Sound Arc, which were intelligently manufactured by a zero carbon factory. This earphone strictly follows environmental standards during the production process, using clean energy and recyclable, low-carbon materials. From raw material procurement to production and manufacturing, to final product packaging, every step strives to reduce carbon emissions and minimize environmental impact. With this zero carbon breakthrough, Cleer ARC 3 Sound Arc has obtained zero carbon (carbon neutrality) certification from authoritative institutions such as Sullivan and Sisi.
27 years is a milestone, but also a new starting point. From technological breakthroughs to brand building, from the expansion of the global market to the firm pace of green development, Guanxu Electronics has always taken quality as the cornerstone and innovation as the driving force, embarking on an irreplaceable path of growth. In the future, Guanxu Electronics will continue to extend its technology and design tentacles, creating more classics with innovation and quality intelligence, playing the voice of the enterprise's dynamic future, and bringing a better life experience to global users with warmer and more outstanding products and services.
